Welcome to the most charming host in town.
Before GOLDBECK developed the “Heins” brand, the H1 was due for revitalization. The high-rise, a landmark of the Bielefeld skyline, has been owned by GOLDBECK since 2018. Our Bielefeld unit “Bauen im Bestand” revitalized the building, originally completed in 1974. It has 17 floors, stands 76 metres tall – and is Bielefeld’s first and only high-rise: hence H1.
The first milestone
Once the extensive revitalization was complete, colleagues from GOLDBECK Services moved into three floors in August 2023. That is only the first step, though – the building is being filled with even more life. Read on to find out what the building concept looks like and what GOLDBECK employees can look forward to:
The HEINS building concept
So why Heins?
Buildings and people – at first glance as different as day and night. But look again, and they have quite a bit in common:
- Both can tell stories.
- The façade can be deceiving, and it pays to look inside.
- They move with the times, yet stay who they always were.
The H1, too, already has an eventful history behind it and, after its revitalization, brings out the very best. A real personality – namely Heins.
Tell us a bit about yourself, dear Heins.
I’m Heins, the good old soul of the house.
Charming regards,
your Heins
And why Heins, and not Herbert?
Heins is the Nordic form of Heinz and means something like “ruler of the home”. Its roots lie in Old High German, derived from “heima” for “the home”.
To us, Heins is the master of the house. He is like the Phantom of the Opera, like Banksy on the streets, or Lord Voldemort in Harry Potter. Everybody knows him, but nobody sees him.
